Handling Complaints of Customers
This work is licensed under a Creative Commons License.
Based on a work at www.callcenterjobtips.com.
It is the job of a call center agent to ensure customer’s satisfaction and to assist customers in any way possible to sustain the trust of customers to the products and services that is being rendered to them. Aside from questions and inquiries that a call center agent should handle in a day’s work, we have to accept the reality of your job as a call center agent to handle some of our worst nightmares… complaints.
Handling complaints of customers is one of the most difficult aspects of customer service. It is important that you should get equipped and ready to handle complaints. And if you succeed, not only you have won your customers back, but eureka! You are now able to handle almost anything and anybody, with your head held up high!
You should understand that as an agent, you should know how and why your customers are dissatisfied during a complaint and at the same time, protect your job and your company as well. And no matter how emotional or unreasonable a customer is, an agent has to keep his cool and composure so as not to offend or insult the customers, thus coming up with an agreement on how to troubleshoot concerns.
So, how can you handle complaints?
1. Use diffusing statements. To diffuse means to dilute or weaken the emotional reaction or concern. Some diffusing that you may use are:
“I’m sorry to hear that.”
“I apologize.”
“I understand how you feel.”
“How can I help you?”
2. Have a positive attitude. No matter how grumpy the customer is, we should maintain a tone of optimism and delight. An agent has to understand the basis of their complaint, emotions that greatly affect the way customers express their complaints. If you remain focused and positive amidst the tension, the more efficient and effective you will be for the customer as you settle the complaint.
3. Identify the emotion and acknowledge it in a professional manner. Be it anger, frustration, disappointment- we need to identify it so we can empathize with the customer. Remember the key to this is the VOICE and active listening.
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4. Give an action statement. After you have identified and acknowledged the emotion, let the customer know what you’re going to do to resolve the issue. You can state it this way,
“I regret that you have experienced a problem with your claim, Mr. Todd, but I can assure you that I will follow up with the appropriate department and will have someone call you as soon as possible.”
6. Manage the complaint. There are other means by which you can handle or manage complaints efficiently. You may put the caller on hold, transfer the call, or escalate it. These are tactics to allow you to ask and seek your supervisor’s help to resolve the issue. However, you should bear in mind that these options will prompt the customers to wait, but don’t let them wait for long. Customers hate that and this will definitely worsen the scenario.
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